Micro Targeting your Online Media
Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else...
View ArticleDon’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity...
View ArticleInterview with Dharmesh Godha of Advaiya
Marketing Darwinism met up with Dharmesh Godha of Advaiya to see how the company is progressing and what their next “big bet” is on. Marketing Darwinism: Dharmesh, good to chat again. I know you’ve...
View ArticleMicro Targeting your Online Media
Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else...
View ArticleDon’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity...
View ArticleInterview with Dharmesh Godha of Advaiya
Marketing Darwinism met up with Dharmesh Godha of Advaiya to see how the company is progressing and what their next “big bet” is on. Marketing Darwinism: Dharmesh, good to chat again. I know you’ve...
View Article
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